Fendi SoHo Lunar New Year Pop-Up

View fullsize

photo by Tyler burt

View fullsize

Event: FENDI SoHo Re-Opening // Lunar New Year Event
Date: February 11th, 2016
Event Type: In-Store Cocktail Reception
Location: New York, NY
Budget: ///
Guests:125+ guests

FENDI SoHo Lunar New Year Event | In-Store Cocktail Party - February 11th

Concept: Fendi celebrated the Lunar New Year and the relocation of the Fendi SoHo pop-up with a Chinese-focused cocktail event occurring the first week that the boutique was reopened.  Hosted by Alexander Liang of KENTON Magazine. 

Objective: Target 75-100 local and international Chinese influencers, Hennessy + Fendi VICs/VIPs, and local and national Chinese media

SOCIAL MEDIA: Event garnered 940,000 social media impressions through strategic use of partner social channels and guests’ posts.

Lord Knows.

Only the Lord knows where I'm going. He guides my steps, and carefully sets my eyes upon my blessings. He sits me at the table with motivation, inspiration, and competition. I've chosen to walk in steps and go with his flow, where it will lead? Only Lord knows. 

View fullsize

Photography by Abu Gasaka 

Before The Things Were Wild.

Before the things were wild, they were rooted in nature, exuding grace and growth; fostering a boiling passion of potential, truth, and hope. Passion spent day by day leaking through the seams; seams woven by time, circumstance, and youth. But never fear, the seamster would soon give way. Like a pair of new shoes on feet well travelled mirrors the fate of circumstance. Because at the setting of the sun, and before the midnight bell chimes, on our side, he waits, the seamster, Father Time.

Creative Direction + Styling by Alexander-Julian / Photography by SUNK

Models: Jasmine Dottin + Venance Chiepodeu